There is one main rule to coaching: If you want to grow as a person, develop your strengths, overcome your weaknesses, and achieve your goals faster than you are now, you WILL benefit from having a dedicated personal coach. What keeps that from happening? Pride, ego, lack of commitment and, often, simply never taking the first step.
Business coaching boils down to having a loyal, committed partner that knows you well enough to know your blindspots and can speak bluntly to you in your best interest. Too often business owners think that if they need independent perspective it shows weakness. The opposite is true. The most successful people in business acknowledge this need.
There are a lot of domain experts out there and that's wonderful. But are domain experts all that business owners need? We at Ellison Helmsman have found that one vital step has been missed in the consulting world. You don't just have goals and challenges now and then. You have new goals and new challenges every day. You need a consistent source.